RFP - Communications

Momentum is seeking proposals from qualified communications and design firms or independent practitioners to lead a comprehensive rebrand. This includes the development of a new visual identity, refined messaging framework, and a suite of practical tools and assets to support both day-to-day communications and high-impact advocacy work.

This work is being undertaken alongside the launch of a new strategic plan. As Momentum enters its third year, the organization is experiencing rapid growth and increased national visibility. This rebrand is intended to define its next phase of development and position Momentum clearly as Canada’s leading 2SLGBTQIA+ advocacy organization.

The selected partner will be expected to deliver a cohesive and adaptable brand system that reflects the organization’s role in shaping public discourse and mobilizing communities. Proponents have an option to include the development of a new Wordpress-based website. See Appendix A for further details.

Organizational Background

Momentum is a national 2SLGBTQIA+ advocacy organization focused on building public support for queer and trans rights, strengthening grassroots organizing, and advancing policy and culture change across Canada.

Our work spans public engagement, narrative change, coalition building, and rapid-response advocacy in a shifting and often hostile political environment. Momentum operates at the intersection of community mobilization and national-level influence, requiring communications that are both grounded in community and agreeable to decision makers.

Project Objectives

The rebrand must:

Establish a clear, differentiated identity that reflects Momentum’s role as a national advocacy leader
Strengthen clarity, consistency, and impact of messaging across audiences
Provide a flexible visual system that works across institutional, community, and advocacy contexts
Support growth in fundraising, partnerships, and public visibility
Enable internal efficiency through clear templates and guidelines

The full RFP can be viewed here.

Submission Details

Please submit proposals in PDF format to: [email protected]
Subject line: Momentum Rebrand RFP Submission

Deadline: 6:00pm EST, June 1st 2026.

Additional Notes

Momentum is looking for a partner who can operate with a high degree of strategic judgment. This is not a purely aesthetic exercise. The work must reflect the realities of advocacy, political tension, and rapid-response communications, while also building a durable and credible national brand. Proposals that demonstrate an understanding of this balance will be prioritized.

Momentum is committed to employment equity and encourages applications from individuals impacted by colonialism, racism, classism, sexism, ableism, transphobia, homophobia, biphobia, or other or multiple forms of oppression.

Preference will be given to Black, Indigenous, and racialized queer and trans people, as well as qualified candidates with disabilities, who are neurodiverse, or who are newcomers legally entitled to work in Canada. Self-identification by candidates is completely voluntary.

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In January, we launched a micro-grant program to help power-up grassroots advocacy and community building in Alberta, as part of our response to Premier Danielle Smith’s attack on the freedom, rights and healthcare access of transgender youth and their families. We received dozens of applications, reflecting the commitment, strength and creativity of 2SLGBTQIA+ advocates and allies across Alberta.

We are now thrilled to introduce you to the 12 projects we’re funding across the province.

Each group has it's own vision and unique flavour. Some are fully focused on activism and political advocacy, while others are focused on building inclusive spaces and fostering community care. The range of initiatives reflects something our communities have long known: it takes a village to build and sustain a movement. It takes protesting in the streets, and community spaces that foster queer joy and healing.

We're proud to play our part in sustaining vital advocacy and community building in Alberta.

Queer Momentum Statement on Mass Shooting in Tumbler Ridge, BC

Like all Canadians, we were shocked to learn of the horrific shooting in Tumbler Ridge. Our hearts go out to the victims, their families, and all affected by this tragedy.

Queer Momentum joins Canadians from coast to coast to coast in condemning this appalling violence, which has no place in our schools or anywhere else in Canada.

We are mindful that news cycles can create fear and vulnerability. We reject any attempt to tie an entire community to the actions of one individual.

Our focus remains on the victims, their families and the community. We stand ready to assist our neighbours in Tumbler Ridge however we can.